![]() ![]() The live-action “Polly Pocket” movie is set to be written and directed by Lena Dunham, creator of the HBO comedy “Girls.” “Truly so excited to be coming on as both a producer and Polly herself! Can’t wait to dive into this pastel world …” “As a child who was obsessed with Polly Pockets, it’s a real dream come true to announce this project!” Collins announced on Instagram, alongside a childhood photo. Lily Collins, star of “Emily in Paris,” has already been named the star of the upcoming “Polly Pocket” movie. “Our ambition is to create film franchises.” “Successful movies lend themselves to more movies,” the CEO added. … It’s a very broad and very elastic brand, in terms of opportunities.” In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,” Mattel CEO Ynon Kreiz told Variety. ![]() The product lines of Barbie is a very broad brand. “Barbie, as a brand, has many different iterations. But given the film’s enormous commercial success, it is likely Warner Bros. “At this moment, it’s all I’ve got,” Gerwig said, per Variety. partnership means the door is still open to “Barbie” sequels, although director Greta Gerwig claims she is not yet ready to take that project on. Discovery as we accelerate our businesses together.” “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world, and are excited to continue our partnership with Warner Bros. characters and storylines,” said Nick Karamanos, senior vice president of Entertainment Partnerships, per Deadline. to create products for fans featuring their favorite Warner Bros. “Mattel is incredibly proud of our two-decade long partnership with Warner Bros. Mattel is already actively developing 14 of its properties into film projects, including “American Girl,” “Thomas and Friends,” “Polly Pocket,” “Hot Wheels,” “Rock ‘Em Sock ‘Em Robots” and more, reports Nerdist. The wild success of “Barbie” has prompted the toymaker to pursue more projects with Warner Bros. Less than a week after hitting theaters, “Barbie” has already raked in more than $214 million domestically and continues to dominate the box office. Move over, Marvel - make room for the Mattel cinematic universe. ![]()
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